6Wunderkinder is the software development company behind the incredibly popular Wunderlist. 6Wunderkinder started to make themselves known at the end of 2010 by launching Wunderlist.
Wunderlist is a task management application that works on almost every device! There’s a web version, iPad/iPhone and Mac version, Android version, Windows version and even a linux version. There are two devices that are missing from this list – Blackberry and Windows Phone. Wunderlist was initially released on Windows, Mac and iPhone and it’s popularity grew phenomenally quickly. This was largely because:
- It’s free
- It looks amazing
- It keeps things simple
It also helped that no matter what device you were using, your tasks were always in sync. Wunderlist sync’s tasks up to the cloud and then keeps your other devices up to date seamlessly.
Since the beginning, 6Wunderkinder has alluded to a more feature reach project management tool. This other application didn’t have any mention of exactly what id would do, what it would look like or anything. All that the public knew about this new product was that it was real and was called Wunderkit.
By giving away Wunderlist with amazing features and building an amazing web presence across site (the 6Wunderkinder website looks great) and social networks, 6Wunderkinder has built a very impressive user base. They managed to grow to over one million users in 275 days – a lot quicker than other big companies such as Twitter. And that number continues to climb. Right now, they manage over 54 million tasks.
So what’s next for the 6Wunderkinder? Wunderkit was announced as a slow release beta on October 20, 2011. Almost instantly the Wunderkit splash page received thousands and thousands of Facebook “Likes” and is now at over 24 thousand. The beta program invites you to register to be notified when it’s ready and you can log in. Normally, these registrations would go into a queue – first to register, first to log in kind of thing. However, 6Wunderkinder has taken a unique approach. When you register, you’re given a unique link. The more people you invite to register, and that do register, the more you can “jump” ahead in the queue. Brilliant. Now, everyone that has used Wunderlist and is hanging out for Wunderkit will be pushing this link wherever possible so they can get access to Wunderkit sooner, all the while helping to promote Wunderkit and 6Wunderkinder effortlessly.
So what happens next? 6Wunderkinder will now have a lot of people who have registered to be notified when Wunderkit is available. With so many people hanging out on the edge of their seat for any news, will 6Wunderkind release their pricing model for the product? Wunderkit must be a subscription based application. 6Wunderkinder continues to receive amazing awards and crazy amounts of funding from big companies, but this funding comes with an expectation of return. So Wunderkit has to be a fee based tool.
The belief is that people will be so excited by the application that the subscription fee will be insignificant. And I really do think that will be the case too. With so many people hanging out for access, the subscription fee would be very reasonable. Some people will however be thrown off by the subscription fee, expecting another free application like Wunderlist. The world doesn’t work that way thought.
Personally, I believe Wunderkit will be an amazing productivity tool that bridges the gap between personal and team productivity and collaboration, with style. Of those people hanging out for access, yes, I am one of them.